Workshop
Build your first TAM
Hands-on: write ICP criteria, exclusions and buyer roles for your market.
- For
- Founders, sales and RevOps
Dates are shared in the community first
EVENTS
Live sessions on signals, data and outreach.
Workshops, teardowns and office hours for B2B sales and GTM teams. Join a community to hear about new dates first.
Teardown
Signal-to-outreach teardown
A walk through an outreach workflow, shared with permission, and what we would change.
- For
- Founders, sales and RevOps
Dates are shared in the community first
Office hours
GTM office hours
Bring a GTM question and talk it through with the team.
- For
- Founders, sales and RevOps
Dates are shared in the community first
UPCOMING
Upcoming events
Upcoming
No dates announced yet
New sessions are shared in the Slack and WhatsApp communities first. Join one to hear when the next date is set.
FORMATS
Three ways
to learn with us
Each format covers one part of the GTM system: who to sell to, when to reach out and how outreach runs.
Topics come from the questions people bring to the community.
Workshops
Hands-on sessions on building a TAM, choosing signals or setting up CRM workflows.
Teardowns
A walk through an outreach workflow, shared with permission, and what we would change.
Office hours
Open time to bring a GTM question and talk it through with the team.
HOW IT WORKS
How you hear about sessions
-
Join a community
Join the Slack or WhatsApp community.
-
Get the date
New sessions are announced there first, with the topic and who it is for.
-
Take part
Follow the details in the announcement to join the session.
SPEAK OR HOST
Run a session with us
Have a topic our audience should hear about, or a community that would like a session?
Tell us the topic, who it is for and the format you have in mind.
Event questions.
Dates, formats and how to take part.
When is the next event?
No dates are announced yet. New sessions are shared in the Slack and WhatsApp communities first.
Where are events held?
The format and location are set out in each announcement.
Who are the sessions for?
B2B founders, sales and marketing leaders, and RevOps and GTM people. Each announcement says who it suits best.
Can I suggest a topic?
Yes. Send us a request with the topic and the questions you want answered.
Can my company speak or co-host?
Tell us the topic, audience and format. We will discuss whether it fits.
Get event updates
Hear about the
next session first.
Join a community and we will share new dates there first.
Join the Slack community