What usually happens
Buying a list
- One provider's view of the market
- Duplicates of records already in your CRM
- No record of where each value came from
- Contacts with old titles or missing roles
- Coverage gaps found after launch
TAM SOURCING
Turn your ICP into a list. With the source behind every record.
We collect company and contact data for your target market from 50+ data sources, remove duplicates against your CRM and report coverage before anything is imported.
SOURCES
Company databases
Firmographics
Job listings
Open roles
Company websites
Teams and products
News and filings
Announcements
ElevasionX
INTO YOUR CRM
Companies, deduplicated
Buyer contacts
Source on every field
Coverage report
Loaded into the CRM you already use
HubSpot
Salesforce
Zoho CRM
Pipedrive
Dynamics 365
Freshsales
monday CRM
Close
Attio
No single data source covers every market well
Coverage changes by region, industry and company size. A list from one provider can miss whole segments or carry contacts who left months ago.
Teams usually find the gaps after launch, when bounces and wrong titles start to show.
We combine sources, compare what they return and keep the most complete, most recent value for each field, with its source.
Every record sourced.
Every gap visible.
You see what we found, where it came from and what is missing before outreach starts.
What we set up
Sourcing with ElevasionX
- Several sources compared for each market
- Duplicates removed before import
- The source kept for every value
- Buyer roles matched to your TAM definition
- Coverage reported before outreach
WHAT WE HANDLE
From TAM definition to loaded records
Source selection
Pick sources that cover your market.
We choose from 50+ data sources based on your regions, industries and company sizes.
You approve the source list before we collect anything.
Company and contact collection
Collect what your team will use.
Company details, buyer contacts and the fields agreed in your plan.
Each value keeps a note of where it came from and when.
Deduplication
One record per company and person.
We match records across sources and against your CRM, then merge duplicates by rules you approve.
Existing records stay as they are. We only add what is missing.
Coverage check
Know what is missing.
We report how much of each segment we could source and where coverage is thin.
Gaps are clear before outreach starts, so nobody plans around data that is not there.
Exclusions applied first
Customers and competitors never reach the list.
Current customers, open deals, competitors and partners are removed before collection, using the rules agreed in your TAM.
Contacts by buyer role
The people who own the problem.
We source the buyer roles named for each segment, so the list fills with people who can act on your offer.
COVERAGE REPORT
See the gaps before you plan around them
Every sourcing run ends with a coverage report. It shows what we found in each segment, and what we could not.
Coverage by segment
What we found, where it came from and what is missing.
| Segment | Companies | Buyer contacts | Sources used | Next step |
|---|---|---|---|---|
| Mid-market software, North America | Good | Good | Company database, job listings | Ready for enrichment |
| IT services, UK and Ireland | Good | Thin | Company database, company websites | Add a contact source |
| Enterprise software, North America | Good | Good | Company database, news and filings | Ready for enrichment |
| Manufacturing tech, DACH | Thin | Gap | Company database | Discuss a separate approach |
| Software under 50 employees | Not sourced | Not sourced | Excluded by size rule | No action |
HOW IT WORKS
How a sourcing run works
-
Start from the TAM
Use the agreed ICP, exclusions, segments and buyer roles.
-
Collect
Pull companies and contacts from the approved sources.
-
Clean
Remove duplicates, standardise fields and mark anything unverified.
-
Load and report
Sync to your CRM without overwriting data, then share the coverage report.
ACROSS YOUR FUNNEL
Sourced data for prospects, deals and customers
Sourcing is usually used to build a first list. The same work fills gaps on open deals and customer accounts.
We source by where the account sits in your funnel.
01 · PROSPECTS
New prospects
- TRACK
- Companies and buyer roles that match your TAM.
- FOLLOW UP
- New contacts added to approved campaigns, within your plan.
- SHARE
- Coverage by segment, so your team knows where the list is strong.
02 · OPEN DEALS
Active conversations
- TRACK
- Missing roles on accounts with an open deal.
- FOLLOW UP
- Extra contacts sourced, so a deal does not rest on one person.
- SHARE
- New contacts linked to the deal, with their source.
03 · CUSTOMERS
Existing customers
- TRACK
- Contacts who have left or changed roles at customer accounts.
- FOLLOW UP
- Replacement contacts sourced for the account manager.
- SHARE
- Contact changes shared with your team before renewal reviews.
WHAT WE MEASURE
Volume, velocity
and value
Three questions about your sourced data, answered from your CRM.
- VolumeHow much did we find?
- Companies and buyer contacts sourced for each segment, with coverage.
- VelocityHow fast is it used?
- Time from a record being loaded to its first touch.
- ValueWhich sources pay off?
- Pipeline from sourced accounts, by segment and by source.
Each sourcing run delivers
Companies and contacts loaded to your CRM.
The source for every value.
Duplicates found, and how they were merged.
Coverage by segment, with gaps marked.
Records we could not verify, marked for review.
Who handles what
We source the data.
You approve the rules.
ElevasionX
We handle
- Choose and agree the sources for your market.
- Collect company and contact data.
- Remove duplicates against your CRM.
- Report coverage and gaps by segment.
- Load records without overwriting existing data.
After each run
We share the coverage report and next steps.
Your sales team
Your team handles
- Share your ICP, exclusions and buyer roles.
- Provide CRM access.
- Approve the source list and merge rules.
- Provide any data tools the proposal lists for your company.
When a segment is thin
We agree a separate approach with you.
PLANS
Sourcing in each plan
Sourcing builds on TAM mapping and CRM enrichment, both part of Pro and Enterprise. We confirm the sourcing scope in your proposal.
| Sourcing scopeWhat each plan includes.Monthly service fees | Basic$499per monthAsk about Basic | Pro$1,497per monthAsk about Pro | Enterprise$1,997+per monthAsk about Enterprise |
|---|---|---|---|
| TAM Mapping | No | Yes | Yes |
| CRM Enrichment | No | Yes | Yes |
| Signals tracked | 5 | 10 | 50+ |
| Consulting | Monthly | Biweekly | Weekly |
| Weekly Report | Yes | Yes | Yes |
Data and tool costs are set out in the proposal, including any subscriptions your company needs to provide.
We agree the markets, segments and fields in scope before the first run.
Compare all plan featuresIs this for your team?
Know your market.
Then fill it in.
For B2B teams with an agreed ICP who need complete, sourced records before outreach starts.
- 01You have an ICP, or want us to map one first.
- 02You can approve sources and merge rules.
- 03Your team will use the records once they are loaded.
Our approach
Show the gaps.
Then fill them.
We agree sources, fields and coverage expectations before collecting any data.
Data quality and coverage have limits. We report them instead of promising complete accuracy.
Sourcing questions.
Sources, duplicates, coverage and ownership.
Do we need TAM mapping first?
Sourcing works from an agreed ICP. If yours is not written down yet, we start with TAM mapping.
Which sources do you use?
We choose from 50+ data sources based on your regions, industries and company sizes, and agree the list with you before collecting data.
How do you handle duplicates?
We match records across sources and against your CRM, then merge them by rules you approve. Existing records are not overwritten.
Which fields do you collect?
The company and contact fields agreed in your plan. We confirm them before the first run.
What if a segment has thin coverage?
The coverage report shows it. Some segments return few records, and we recommend a separate approach for those.
Are data and tool costs included?
The proposal sets out which costs are included and which tools or subscriptions your company needs to provide.
Who owns the data?
You do. Your CRM data and setup stay in your name from day one.
How accurate is the data?
Data quality and coverage have limits. We mark records we could not verify and report coverage instead of promising complete accuracy.
Can we stop and keep the records?
Yes. It's month to month, and the records stay in your CRM if you stop.
Let's talk
See what your market
looks like in data.
Tell us which markets you sell into and which data you already have. We'll show you how we would source the rest.
Start with a call