What usually happens
Without a mapped TAM
- Lists bought before anyone agrees who fits
- Exclusions that live in someone's head
- Every account treated as equally important
- Buyer roles guessed account by account
- No record of sources or coverage gaps
TAM MAPPING
Know every company that fits. Start with the right ones.
We define your ideal customer profile with your team, map every matching company from 50+ data sources and split the market into segments and tiers. You get one agreed list to work from.
ICP definition
- Industry
- B2B software IT services
- Company size
- 50 to 1,000 employees
- Regions
- North America, UK and Ireland
- Buyer roles
- VP of Sales, Head of RevOpsApprover: CRO or CEO
- Exclude
- Current customers Competitors Open deals
Segments and tiers
- Mid-market software, North AmericaSample approvedTier A
- IT services, UK and IrelandSample in reviewTier B
- Enterprise software, North AmericaMappedTier B
- Software under 50 employeesExcluded by size ruleOut
Trusted by 139+ GTM teams
Outreach goes wrong when the list is wrong
When the target market is vague, teams buy lists, import them and spend weeks working accounts that were never a fit.
Reps blame the messaging, and the list never gets fixed.
TAM mapping fixes the starting point. We agree who fits, and who does not, before any data is collected.
One market.
One agreed definition.
Sales, marketing and leadership work from the same list.
What we set up
With ElevasionX
- Written ICP criteria, agreed with sales
- Exclusions applied before data is collected
- Segments and tiers, so outreach starts with the best fit
- Buyer roles named for each segment
- Sources and coverage limits written down
WHAT WE DEFINE
From ICP to a mapped market
ICP criteria
Write down who fits.
Industry, location, company size, business model and the buyer roles involved, agreed with your sales leaders.
We start from your best customers and recent wins, then check the criteria against lost deals.
Exclusions
Write down who does not.
Current customers, open opportunities, competitors, partners and markets you cannot serve.
Exclusions are applied before any data is collected, so they never reach your CRM.
Market map
See the whole market.
We find matching companies across 50+ data sources and record which source each one came from.
Segments and tiers
Decide where to start.
We group companies into segments that share a reason to buy, then tier them by fit.
Tier A looks most like your best customers. Outreach starts there.
Buyer roles
Name the people to reach.
For each segment, we list the roles that own the problem you solve and the roles that approve the purchase.
Sample review
Check the fit before the full build.
Before mapping the whole market, we share a sample of matching companies. Your team marks good and poor fits, and we adjust the rules.
The TAM document
One page your whole team can use.
Criteria, exclusions, segments, tiers, buyer roles, sources and coverage limits, written down and kept with the list.
How it works
How we map your market
- STEP 1
Share your customers and deals
Send us your offer, best customers and lost deals. We look for what the best fits have in common.
- STEP 2
Agree the ICP
Write down criteria, exclusions and buyer roles with your sales leaders.
- STEP 3
Map the market
Find matching companies across 50+ data sources and group them into segments.
- STEP 4
Review and tier
Check a sample with your team, adjust the rules, then tier the full list.
ACROSS YOUR FUNNEL
One TAM for prospects, deals and customers
A mapped market is useful beyond new outreach.
The same segments and tiers guide prospecting, deal reviews and account management.
01 · PROSPECTS
New prospects
- TRACK
- Fit and tier for every target account.
- FOLLOW UP
- Outreach starts with Tier A accounts and the named buyer roles.
- SHARE
- Reps see which segment each account belongs to.
02 · OPEN DEALS
Active conversations
- TRACK
- Whether open deals sit inside your ICP.
- FOLLOW UP
- Deals outside the ICP flagged for review.
- SHARE
- Win and loss patterns fed back into the criteria.
03 · CUSTOMERS
Existing customers
- TRACK
- Which customers match your best-fit profile.
- FOLLOW UP
- Lookalike accounts added from your strongest customers.
- SHARE
- Customer segments used to plan expansion.
WHAT WE MEASURE
Volume, velocity
and value
Three questions about your market, answered from your CRM.
- VolumeHow big is the market?
- Companies and buyer contacts in each segment and tier.
- VelocityHow fast is it worked?
- Time from an account being mapped to its first touch, by tier.
- ValueWhere is the revenue?
- Pipeline and closed revenue by segment and tier, so each quarter starts with the strongest ones.
Your TAM map includes
An ICP definition with include and exclude rules.
A company list grouped by segment.
A tier for each company.
Buyer roles for each segment.
The sources used and their coverage limits.
PLANS
TAM mapping in each plan
TAM mapping is part of the Pro and Enterprise plans.
| TAM scopeWhat each plan includes.Monthly service fees | Basic$499per monthAsk about Basic | Pro$1,497per monthAsk about Pro | Enterprise$1,997+per monthAsk about Enterprise |
|---|---|---|---|
| TAM Mapping | No | Yes | Yes |
| CRM Enrichment | No | Yes | Yes |
| Signals tracked | 5 | 10 | 50+ |
| Consulting | Monthly | Biweekly | Weekly |
| Weekly Report | Yes | Yes | Yes |
TAM mapping happens in week 1 of your first four weeks.
We agree how many markets and segments are in scope before we start.
Compare all plan featuresIs this for your team?
Agree the market
before the message.
For B2B teams starting outbound, entering a new market or fixing a list that is not working.
- 01You can share your best customers and lost deals.
- 02Your sales leaders can agree the criteria with us.
- 03Your team will work the list once it is built.
Our approach
Write it down.
Then build it.
We agree criteria, exclusions, sources and coverage before collecting any data.
Data coverage has limits. We report gaps instead of hiding them.
TAM questions.
What we define, what you receive and how it stays current.
What is a TAM?
Your total addressable market: every company that could buy what you sell. We map it so you can choose where to focus.
How is TAM mapping different from TAM sourcing?
Mapping defines who fits and builds the company list. Sourcing collects the company and contact details for that list.
What do you need from us?
Your offer, your current customers, any lost or churned deals and the markets you serve.
How long does it take?
TAM mapping happens in week 1 of your first four weeks, alongside the plan we agree with you.
Which plans include TAM mapping?
Pro and Enterprise.
Can you map more than one market?
Yes. Each market gets its own criteria and segments. We agree the markets in scope before starting.
Do we keep the list?
Yes. The list and the TAM document are yours, inside your CRM, even if you stop working with us.
How is the TAM kept up to date?
We agree who maintains it and when it is reviewed, for example when your offer or best customers change.
Let's define your market
Tell us what you sell and who buys it.
We'll show you how we would map your TAM and where we would start.